International Journal of Sales & Marketing Management Research and Development (IJSMMRD)
  • ISSN(Print) : 2249-6939
  • ISSN(Online) : 2249-8044
  • Impact Factor(JCC) : 6.8673
  • Index Copernicus Value(ICV) : 61.33
  • NAAS Rating : 3.37
  • IBI Factor : 3.2
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Sl. No. Issue Date Vol - Issue Paper Id Title Abstract Author Page No
1 Aug-31 2011 1-1 ---

A Conceptual Framework On Green Marketing – A Tool For Sustainable Development

Abstract

Prof. Mrs. Nandini & M. Deshpande

1-16
2 Aug-31 2011 1-1 ---

New Issues Of Cashew Market In Tamilnadu (India) – A Study Of Its Problem And Prospects

Abstract

A.Balamurugan , Dr.R.Kannan & Dr.S.K.Nagarajan

17-29
3 Aug-31 2011 1-1 ---

Shock Advertising And Its Impact

Abstract

Nirav Halvadia, Dr. Vipul Patel & Shekha Patel

30-36
4 Aug-31 2011 1-1 ---

Antecedents Of Buying Behaviour In Indian Rural Markets Using A Conceptual Framework

Abstract

Prof.Arulrajan

37-44
5 Dec-31 2011 1-2 ---

Brand Equity Of Aviation Industry In The Middle East Market

Abstract

Mr. Mohammad Rizwan Alam

1-15
6 Dec-31 2011 1-2 ---

Factors Influencing Customer Choice In Indian Retail Industry (A Case Study Of Gaziabad And Gautam Budh Nagar District, Uttarpradesh)

Abstract

Mrs. Shishma Kushwaha, Dr. Mohender Kumar Gupta

16-27
7 Dec-31 2011 1-2 ---

A Study On Customer Satisfaction Towards Housing Loan In Banking Sector With Reference To Corporation Banks

Abstract

Dr. N. Shani & Ms. P. Sopna

28-35
8 Dec-31 2011 1-2 ---

Role Of Employee Engagement & Mentoring Of Sales Personnel: An Empirical Study

Abstract

Dr. R.K. Srivastava

36-51
9 Dec-31 2011 1-2 ---

A Comparative Study On The Customer Care Services Of Conventional Banks And New- Generation Banks (Track- Marketing)

Abstract

Mrs. Sona George

52-65
10 Dec-31 2011 1-2 ---

Consumers Motivation: An Analytical Study Of Influential Salesperson Behavior On Consumer Emotions And Motivation

Abstract

Mr. Sarabjot Singh

66-83
11 Mar-31 2012 2-1 ---

A Study on the Impact of Celebrity Endorsement on Advertisement and Credibility Perception of Consumer towards Various Media

Abstract

A. Pughazhendi, D. Suharani Ravindran & R.N. Balamurugan

1-10
12 Mar-31 2012 2-1 ---

Brand Preference towards Water Filters – an Analysis

Abstract

M. Nandhini, M. Usha & P. Palanivelu

11-18
13 Mar-31 2012 2-1 ---

Measuring the Impact of Organizational Justice on Sale Force Motivation

Abstract

Sheikh Raheel Manzoor & Murad Hussain

19-30
14 Mar-31 2012 2-1 ---

Impact of Consumers’ Knowledge about New Products on Their Sales

Abstract

Naimul Hoque & Payer Ahmed

31-40
15 Mar-31 2012 2-1 ---

Impact of Rural Consumer Purchase Behavior Towards Ready-To-Eat Food Market

Abstract

K. Vasanthi Kumari, G. Venugopalan & S. Chandran



41-48