| 1 | 2011-12-31 | 1-1 | | Antecedents Of Buying Behaviour In Indian Rural Markets Using A Conceptual Framework | tjprcabs122.pdf | Mr.K. Arul Rajan
| 1-8 |
| 2 | 2011-12-31 | 1-1 | | Private Goes Public: Study On Growing Share Of Private Labels In India | tjprcabs123.pdf | Mr.Sandeep Puri,Dr. Harsh Dwivedi & Dr. Bhawana Sharma
| 9-24 |
| 3 | 2011-12-31 | 1-1 | | Crm Index Development & Validation In Indian Banking Sector | tjprcabs180.pdf | Mr.Arun Kumar Agariya And Dr.Deepali Singh | 25-64 |
| 4 | 2011-12-31 | 1-1 | | Rural Marketing Support To The Self Help Group In Orissa | tjprcabs181.pdf | Mr.Pravash R. Mohapatra | 65-80 |
| 5 | 2015-06-30 | 2-1 | JSMMJUN201501 | A Study on Retailer’s Perception Towards Dealing with Branded Milk in Vellore | 1-12-1437021711-1. ABS - Marketing - JSMMRD - A STUDY ON RETAILER.pdf | G. Purushothaman, V. Manjula Purushothaman & K. Krishnamurthy | 1-6 |
| 6 | 2015-06-30 | 2-1 | JSMMJUN201502 | Evaluation of Indian Retail Sector with Porter’s Five Competitive Forces: An Analysis | --1437225505-2. ABS - Sales - JSMM - EVALUATION OF INDIAN RETAIL SECTOR WITHPORTER - Copy.pdf | Pankaj Kumar & Sanjeev Bansal | 7-12 |
| 7 | 2015-06-30 | 2-1 | JSMMJUN201503 | A Study on Impact of Advertisement on Buying Behaviour of Consumers in Tamil Nadu (With Special Reference to Two Wheeler Customers in Kanchipuram) | 1-12-1439472423-ABS - 3. Sales - JSMM - A STUDY ON IMPACT OF ADVERTISEMENT ON.pdf | G. Purushothaman, V. Manjula Purushothama & K. Krishnamurthy | 13-18 |
| 8 | 2015-06-30 | 2-1 | JSMMJUN201504 | A Study on Consumer Buying Behaviour (With Special Reference to Home Appliances in Vellore District) | 1-12-1439805572-4. ABS -Sales - JSMM - A STUDY ON CONSUMER BUYING BEHAVIOUR.pdf | G. Purushothaman & K. Krishnamurthy | 19-24 |
| 9 | 2015-06-30 | 2-1 | JSMMJUN20155 | A Case Study from Costumers’ Perspective and Companies’ Perspective to Understand Application of Co-Creation | 1-12-1442595123-ABS - 5. Sales - JSMM - A CASE STUDY FROM COSTUMERS’ PERSPECTIVE.pdf | Javaid Akhter & Priyanka Shrivastava | 25-32 |
| 10 | 2015-06-30 | 2-1 | JSMMJUN20156 | A Study on Customer Satisfaction with Special Reference to Product and Services in Candaz Technologies | 1-12-1444202873-6. ABS - JSMM-A STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFERENCE.pdf | G. Purushothaman & K. Krishnamurthy | 33-40 |
| 11 | 2015-12-31 | 2-2 | JSMMDEC20151 | Marketing Semiotics: Analysis of Connotations and Brand Building | --1469009495-ABS - 1. JSMMRD -MARKETING SEMIOTICS ANALYSIS OF CONNOTATION.pdf | Gauri Pathak et al., | 1-8 |
| 12 | 2015-12-31 | 2-2 | JSMMDEC20152 | Green Marketing: The Next Big Thing | --1469009553-ABS - 2. Sales - JSMM - GREEN MARKETING.pdf | Rajeev Kumar | 9-14 |
| 13 | 2016-06-30 | 3-1 | JSMMJUN20161 | A Study on to Analyse the Customer Satisfaction towards Bajaj Bike with Special Reference to Kanchipuram District | 1-12-1465982806-ABS - 1. JSMM - A STUDY ON TO ANALYSE THE CUSTOMER SATISFACTION TOWARDS BAJAJ.pdf | G. Purushothaman & K. Krishnamurthy | 1-12 |
| 14 | 2016-06-30 | 3-1 | JSMMJUN20162 | Brand Position – at a Glance | 1-12-1465983962-ABS - 2. JSMM - BRAND POSITION – At A Glance..pdf | M. Sakthivel Murugan et al., | 13-28 |
| 15 | 2016-06-30 | 3-1 | JSMMJUN20163 | Impact of Waiting Time on Retail Consumer Behavior: The Case of Dubai International Airport | 1-12-1469792683-ABS - 3. JSMMRD - Impact of Waiting Time on Retail Consumer.pdf | Edukondala Rao Jetti | 29-36 |