| 1 | 2011-08-31 | 1-1 | | A Conceptual Framework On Green Marketing – A Tool For Sustainable Development | tjprcabs37.pdf | Prof. Mrs. Nandini & M. Deshpande | 1-16 |
| 2 | 2011-08-31 | 1-1 | | New Issues Of Cashew Market In Tamilnadu (India) – A Study Of Its Problem And Prospects | tjprcabs38.pdf | A.Balamurugan , Dr.R.Kannan & Dr.S.K.Nagarajan | 17-29 |
| 3 | 2011-08-31 | 1-1 | | Shock Advertising And Its Impact | tjprcabs39.pdf | Nirav Halvadia, Dr. Vipul Patel & Shekha Patel | 30-36 |
| 4 | 2011-08-31 | 1-1 | | Antecedents Of Buying Behaviour In Indian Rural Markets Using A Conceptual Framework | tjprcabs40.pdf | Prof.Arulrajan | 37-44 |
| 5 | 2011-12-31 | 1-2 | | Brand Equity Of Aviation Industry In The Middle East Market | tjprcabs152.pdf | Mr. Mohammad Rizwan Alam | 1-15 |
| 6 | 2011-12-31 | 1-2 | | Factors Influencing Customer Choice In Indian Retail Industry (A Case Study Of Gaziabad And Gautam Budh Nagar District, Uttarpradesh) | tjprcabs153.pdf | Mrs. Shishma Kushwaha, Dr. Mohender Kumar Gupta | 16-27 |
| 7 | 2011-12-31 | 1-2 | | A Study On Customer Satisfaction Towards Housing Loan In Banking Sector With Reference To Corporation Banks | tjprcabs154.pdf | Dr. N. Shani & Ms. P. Sopna | 28-35 |
| 8 | 2011-12-31 | 1-2 | | Role Of Employee Engagement & Mentoring Of Sales Personnel: An Empirical Study | tjprcabs155.pdf | Dr. R.K. Srivastava | 36-51 |
| 9 | 2011-12-31 | 1-2 | | A Comparative Study On The Customer Care Services Of Conventional Banks And New- Generation Banks (Track- Marketing) | tjprcabs156.pdf | Mrs. Sona George | 52-65 |
| 10 | 2011-12-31 | 1-2 | | Consumers Motivation: An Analytical Study Of Influential Salesperson Behavior On Consumer Emotions And Motivation | tjprcabs157.pdf | Mr. Sarabjot Singh | 66-83 |
| 11 | 2012-03-31 | 2-1 | | A Study on the Impact of Celebrity Endorsement on Advertisement and Credibility Perception of Consumer towards Various Media | tjprcabs320.pdf | A. Pughazhendi, D. Suharani Ravindran & R.N. Balamurugan | 1-10 |
| 12 | 2012-03-31 | 2-1 | | Brand Preference towards Water Filters – an Analysis | tjprcabs322.pdf | M. Nandhini, M. Usha & P. Palanivelu | 11-18 |
| 13 | 2012-03-31 | 2-1 | | Measuring the Impact of Organizational Justice on Sale Force Motivation | tjprcabs324.pdf | Sheikh Raheel Manzoor & Murad Hussain | 19-30 |
| 14 | 2012-03-31 | 2-1 | | Impact of Consumers’ Knowledge about New Products on Their Sales | tjprcabs350.pdf | Naimul Hoque & Payer Ahmed | 31-40 |
| 15 | 2012-03-31 | 2-1 | | Impact of Rural Consumer Purchase Behavior Towards Ready-To-Eat Food Market | tjprcabs351.pdf | K. Vasanthi Kumari, G. Venugopalan & S. Chandran
| 41-48 |
| 16 | 2012-06-30 | 2-2 | | Integrated Marketing Strategies for An Online Presence | tjprcabs495.pdf | Davehinkes & Melissa Johnston | 1-16 |
| 17 | 2012-06-30 | 2-2 | | A Study on Consumer Preference of Natural Personal Care Products in Chennai Region for Adopting Green Marketing | tjprcabs496.pdf | C.Senthil Nathan & K. Malar Mathi | 17-33 |
| 18 | 2012-06-30 | 2-2 | | Brand Familiarity and Favorability–An Empirical Study | tjprcabs497.pdf | Suresh Kandulapati | 34-39 |
| 19 | 2012-06-30 | 2-2 | | Impact of Promotional Schemes on Buying Decisions of A Consumer | tjprcabs498.pdf | Sakshi Modi & Tapasya Jhulka | 40-48 |
| 20 | 2012-06-30 | 2-2 | | The Double-Edge Strategy: How it Drives Sales When Consumer Spending Falls | tjprcabs499.pdf | Olutayo Otubanjo | 49-60 |
| 21 | 2012-09-30 | 2-3 | | Low Cost Strategy for Domestic Airlines in Small Towns | 2-33-1346309805-abs LOW COST STRATEGY FOR DOMESTIC AIRLINES IN SMALL TOWNS.pdf | Rajesh U.Kanthe & Jagadish G Patil | 1-7 |
| 22 | 2012-09-30 | 2-3 | | Feasibility Study of the Establishment of the System of Electronic Sale of Supermarket Products | 2-33-1346310082-abs FEASIBILITY STUDY OF THE ESTABLISHMENT OF THE.pdf | Somaye Aghayan | 8-14 |
| 23 | 2012-09-30 | 2-3 | | A Study on Customer Perception towards Internet Banking | 2-33-1346310860-abs A STUDY ON CUSTOMER PERCEPTION TOWARDS INTERNET BANKING.pdf | S.Suriyamurthi et al., | 15-34 |
| 24 | 2012-09-30 | 2-3 | | E-Tourism and Customer Satisfaction Factors | 2-33-1346311684-Abs ETourism.pdf | Davoud Bagheri Dargah & Hamed Golrokhsari | 35-44 |
| 25 | 2012-12-31 | 2-4 | | The Basic Notions of Innovation: What we Know So Far | 2-33-1354113281-ABS Basic notion.pdf | Olutayo Otubanjo | 1-12 |
| 26 | 2012-12-31 | 2-4 | | Facets of Organizational Transformation: An Update | 2-33-1354113366-ABS Facets.pdf | Olutayo Otubanjo | 13-18 |
| 27 | 2012-12-31 | 2-4 | | Operationalizing the Chandlerean Semiotic Process through the Deconstruction of First Bank’sclassic Corporate Advertising Text | 2-33-1354113505-ABS Operationalizing.pdf | Olutayo Otubanjo
| 19-28 |
| 28 | 2012-12-31 | 2-4 | | Operationalizing Critical Hermeneutics through the Deconstruction of Union Bank Nigeria Plc’s Classic Corporate Advertising Text | 2-33-1354113621-ABS Operational critical.pdf | Olutayo Otubanjo | 29-40 |
| 29 | 2012-12-31 | 2-4 | | Examining the Relationship between Behaviour of Men and their Exclusive Preferences towards Casual Shoes | 2-33-1354202092-abs eXAMINING.pdf | Uma V.R & M. I. Saifil Ali
| 41-58 |
| 30 | 2013-03-31 | 3-1 | | The Importance of Pricing as an Influential Marketing Mix Tool: A Factor and Principal Component Analysis | 2-33-1354962913-Abs- 1. THE IMPORTANCE OF PRICING AS AN INFLUENTIAL MARKETING MIX TOOL.pdf | Godfred Owusu-Bempah, Ebenezer Bennet, Eugene Okyere-Kwakye & Dennis Amoako | 1-12 |
| 31 | 2013-03-31 | 3-1 | | Branding through Green Marketing: A Qualitative Approach | 2-33-1357553183-ABS Branding.pdf | Mohammed RizwanAlam | 13- 20 |
| 32 | 2013-03-31 | 3-1 | | A Study of Perception and Buying Behavior of Customers in Apparel Market Segment with Special Reference to Five Major Departmental Stores in Pune City | 2-33-1359115463-ABS A Study.pdf | Mukta Srivastava & Syed Azher Ali | 21-34 |
| 33 | 2013-03-31 | 3-1 | | A Study on Cooperative Marketing with Reference of Chhattisgarh Markfed Limited | 2-33-1359373898-ABS Study on -Anil.pdf | Anil Kumar Soni & Dharmender Singh
| 35-44 |
| 34 | 2013-03-31 | 3-1 | | Study on Service Quality and Zone of Tolerance of Customers in BSNL, Madurai | 2-33-1360152079-ABS Study on service.pdf | Anita Ramadass & C.Swarnalatha | 45-52 |
| 35 | 2013-03-31 | 3-1 | | Customers’ Perception on Physical Facilities and Processes in Banks - A Case Study of State Bank of India | 2-33-1361880420-ABS Customers.pdf | K. Rama Mohana Rao & S. Gangadhara Rama Rao | 53-60 |
| 36 | 2013-03-31 | 3-1 | | How to Retain the Customers by Using Effective Customer Relationship Management (CRM) System | 2-33-1362566733-ABS How to retain.pdf | Syeda Hafsa Hameeda Hashmi
| 61-66 |
| 37 | 2013-03-31 | 3-1 | | The Importance of Publicity as an Influential Promotional Mix Element: A Factor and Principal Component Analysis | 2-33-1363002169-Abs- 1. THE IMPORTANCE OF PRICING AS AN INFLUENTIAL MARKETING MIX TOOL.pdf | G. Owusu-Bempah et al. | 67-76 |
| 38 | 2013-06-30 | 3-2 | | A Comprehensive Model of Factors Influencing Consumer Attitude towards and Acceptance of SMS Advertising: An Empirical Investigation in Jordan | --1365144340-ABS A Comprehensive.pdf | Mohammad Al Khasawneh & Ahmed Shuhaiber | 1-22 |
| 39 | 2013-06-30 | 3-2 | | Marketing Stimuli in Purchase of Home Appliances from Customer Perspectives | 2-33-1365079730-ABS Marketing stimuli.pdf | P. Janaki & P. Santhi | 23-30 |
| 40 | 2013-06-30 | 3-2 | | The Impact of Relative Advantages on Marketing Bahraini Private Schools | 2-33-1365081518-ABS The impact of relative.pdf | Mohamad Yosef Abu Kibr & Ghassan F. Abu Al-Soud | 31-46 |
| 41 | 2013-06-30 | 3-2 | | Consumer Buying Behaviour in Relation to Consumption of Tea – A Study of Pune City | 2-33-1365408896-ABS Consumer buying behavior.pdf | Munmun Ghosh & Arindam Ghosh | 47-54 |
| 42 | 2013-06-30 | 3-2 | | Assessment of Success and Estimation of Time Frame for ERP Implementation | 2-33-1366351534-ABS Asssessment of sucess.pdf | R. Dhinakaran Samuel & Santhosh Kumar | 55-72 |
| 43 | 2013-06-30 | 3-2 | | Study of Antecedents of Purchase Intention and its Effect on Brand Loyalty of Private Label Brand of Apparel | 2-33-1367497537-ABS Study of antecedents.pdf | Bidyut Jyoti Gogoi | 73-86 |
| 44 | 2013-06-30 | 3-2 | | Role of Service Quality in Customer Relationship Management: An Empirical Study of Indian Telecom Industry | 2-33-1368187896-ABS Role of service quality.pdf | Meera Arora | 87-94 |
| 45 | 2013-08-31 | 3-3 | | Thai Consumer Behavior in Night Market in Luang Prabang Laos | 2-33-1370595355-ABS Thai consumer.pdf | Nitipon Putachote | 1-6 |
| 46 | 2013-08-31 | 3-3 | | Effects of Advertisement of Confectionary Products on Children –A Case Study in Sompeta, Srikakulam Disrict, Andhra Pradesh | --1371887238-ABS Effects of Advertisement.pdf | Chintamani Prasad Patnaik, K Venu Gopal & M. Nagaraju | 7-12 |
| 47 | 2013-10-31 | 3-4 | | Investors Attitude towards Insurance – Evidence from Visakhapatnam | 2-33-1376924026-ABS Investors attitude.pdf | K. Rakesh & V S M Srinivas | 1-8 |
| 48 | 2013-10-31 | 3-4 | | Marketing Margins and Efficiency of Cooking Banana Retail Trade in Kampala City, Uganda | 2-33-1377866794-ABS Marketing management.pdf | Stephen W. Kalule & Joseph L. Kyanjo | 9-18 |
| 49 | 2013-10-31 | 3-4 | | Corporate Brand Identity and Image of India Tobacco Company | 2-33-1381481387-ABS Corporate identity.pdf | R. Priyadharsini & K. Shyamasundar | 19-22 |
| 50 | 2013-12-31 | 3-5 | | The Effects of Brand Consciousness, Sale Proneness and Buying Urge on Impulsive Buying Behaviour: an Empirical Research | 2-33-1383900300-ABS Effects of brand.pdf | Rojalin Mishra & Asmita Shukla | 1-10 |
| 51 | 2013-12-31 | 3-5 | | “A Study on the Future of Micro Farmers in White Revolution in India” | 2-33-1386769471-ABS A Stusy on the future.pdf | A. Ravikumar & J. Tamil Selvi | 11-20 |
| 52 | 2013-12-31 | 3-5 | | Islamic Finance in Indonesia: A Quantum Leap | 2-33-1386836926-ABS Islamic finance.pdf | Mohd Yazid Bin Zul Kepli | 21-30 |
| 53 | 2014-02-28 | 4-1 | | Men in Mirror - Male Grooming Buying Behavior | 2-33-1389100508-ABS Men in mirror.pdf | Krithika. M & Sara Selvaraj. S | 1-8 |
| 54 | 2014-02-28 | 4-1 | | The Effect of Automated Services on Customer Satisfaction in Ghana | 2-33-1389256657-ABS Effect of automated.pdf | David Asamoah, John Akoto Inkum & John Frimpong Manso | 9-22 |
| 55 | 2014-04-30 | 4-2 | IJSMMRDAPR20141 | Counterfeit Luxury Brands Scenario in India: An Empirical Review | --1393074817-ABS Counterfeit luxury.pdf | Suvarna Patil & Arun Handa | 1-8 |
| 56 | 2014-04-30 | 4-2 | IJSMMRDAPR20142 | The Impact of Each Element of Emotional Intelligence on Customer Service Delivery: A Customer Satisfaction Perspective | 2-33-1394549438-ABS The impact of each.Pdf | Emelia Danquah & Theophilus B. Wireko | 9-20 |
| 57 | 2014-04-30 | 4-2 | IJSMMRDAPR20144 | Perception of Young Consumers towards Cause Marketing of FMCG Brands | 2-33-1395479060-ABS Perception.Pdf | Mona Chaudhary & Sneha Ghai | 21-26 |
| 58 | 2014-04-30 | 4-2 | IJSMMRDAPR20144 | Review of Patient Satisfaction in Private Hospitals - A Study of Health Care Sector with Special Refernce to Noida & Ghaziabad | 2-33-1397127310-absREVIEW OF PATIENT SATISFACTION IN PRIVATE HOSPITALS.pdf | Parul Agarwal | 27-34 |
| 59 | 2014-06-30 | 4-3 | IJSMMRDJUN20141 | A Study on Marketing Strategies of Self-Help Groups in Punjab: Challenges and Constraints | 2-33-1399387360-absA STUDY ON MARKETING STRATEGIES OF SELF.pdf | Pawan Kumar Dhiman & Amita Rani | 1-10 |
| 60 | 2014-06-30 | 4-3 | IJSMMRDJUN20142 | An Analysis of the Impact of Emotional Intelligence on Service Quality and Customer Satisfaction in the Telecommunication Sector in Ghana | 2-33-1400243953-absAN ANALYSIS OF THE IMPACT OF EMOTIONAL INTELLIGENCE ON SERVICE QUALITY AND CUSTOMER SATISFACTION IN THE TELECOMMUNICATION.pdf | Frank Frimpong Opuni & Kwame Adu-Gyamfi | 11-26 |
| 61 | 2014-06-30 | 4-3 | IJSMMRDJUN20143 | Correlates of Perceived Frustration towards Interactive Voice Response Systems: A Study among Mobile Telecommunication Service Customers | 2-33-1401540261-absCORRELATES OF PERCEIVED FRUSTRATION TOWARDS INTERACTIVE VOICE RESPONSE SYSTEMS.pdf | G. Vaishnavi & S. K. G. Ganesh | 27-36 |
| 62 | 2014-06-30 | 4-3 | IJSMMRDJUN20144 | The Impact of Elements of the Market Communication Mix on Customers’ Service Quality Perceptions: A Financial Sector Perspective | 2-33-1402895180-absTHE IMPACT OF ELEMENTS OF THE MARKET COMMUNICATION MIX ON CUSTOMERS.pdf | Francis Kofi Sobre Frimpong | 37-58 |
| 63 | 2014-08-31 | 4-4 | IJSMMRDAUG201401 | Empirical Study on Strategic Application of Co-creation Process on New Service Success Factors | 2-33-1403073933-absEMPIRICAL STUDY ON STRATEGIC APPLICATION OF CO.pdf | Javaid Akhter & Priyanka Shrivastava | 1-10 |
| 64 | 2014-08-31 | 4-4 | IJSMMRDAUG201402 | Social Media Marketing (SMM) Strategies for Small to Medium Enterprises (SMES) | --1403935692-absSOCIAL MEDIA MARKETING.pdf | Sohrab Karami & Hengameh Sadat Naghibi | 11-20 |
| 65 | 2014-08-31 | 4-4 | IJSMMRDAUG201403 | The Impact of Marketing Mix on Competitive Advantage among Communications Companies in the Hashemite Kingdom of Jordan | 2-33-1404987582-ABS - Sales - IJSMMRD - The Impact of Marketing Mix - BASHAR MATARENH - Hazem Khaled Shehadeh.pdf | Hazem Khaled Shehadeh | 21-32 |
| 66 | 2014-08-31 | 4-4 | IJSMMRDAUG20144 | A Study on Exports Channels of Mango Products: The Role of Agri Export Zone (AEZ) in Chittoor District | 2-33-1406194479-ABS - 4. Sales - IJSMMRD - A STUDY ON EXPORTS CHANNELS - Tripuraneni Jaggaiah.pdf | Tripuraneni Jaggaiah, Priyanka M N K & Shreedhar Deshmukh | 33-40 |
| 67 | 2014-08-31 | 4-4 | IJSMMRDAUG20145 | A Study About the Impact of Perceived Risk on Online Shopping among the Women Employees in Chennai | 2-33-1406551833-ABS - 5. Sales - IJSMMRD - A STUDY ABOUT THE IMPACT OF - Krithika.pdf | Sara Selvaraj. S, Krithika. M & S. Panchanatham | 41-48 |
| 68 | 2014-10-31 | 4-5 | IJSMMRDOCT20141 | The Impact of Service Quality on Tourist Satisfaction and Loyalty in Indian Tour Operation Industry | --1410176659-ABS - 1. Sales Mktg - IJSMMRD - The impact of Service Quality on - Mohinder Chand.pdf | Mohinder Chand & Dahiya Ashish | 1-14 |
| 69 | 2014-10-31 | 4-5 | IJSMMRDOCT20142 | The Effect of the Marketing Communication Mix on Customer Loyalty in the Banking Sector in Ghana | 2-33-1410177968-ABS - 2. Sales Mktg - IJSMMRD - THE EFFECT OF THE MARKETING - Emmanuel.pdf | Emmanuel Opoku, Regina Appiah-Gyimah & Lipsey Appiah Kwapong | 15-24 |
| 70 | 2014-10-31 | 4-5 | IJSMMRDOCT20143 | Analysis of the Impact of Emotional Intelligence on Financial Performance in Ghana’s Telecommunication Industry | 2-33-1412575287-ABS - 3. Sales - IJSMMRD - ANALYSIS OF THE IMPACT OF -Emilia Danquah.pdf | Emelia Danquah | 25-40 |
| 71 | 2014-12-31 | 4-6 | IJSMMRDDEC20141 | Structure and Performance of Goat Market in Oyo State, Nigeria | 2-33-1414821138-ABS - 1. Sales - IJSMMRD - STRUCTURE AND PERFORMANCE OF GOAT - OLADEJO JOANA ADEFEMI.pdf | Oladejo Joana Adefemi | 1-10 |
| 72 | 2014-12-31 | 4-6 | IJSMMRDDEC20142 | The Impact of Relationship Capital on the Financial Performance of Small and Medium-Size Enterprises in Ghana: The Moderating Role of Emotional Intelligence | 2-33-1416313765-ABS - 2. Sales - IJSMMRD - THE IMPACT OF RELATIONSHIP CAPITAL - Regina Appiah-Gyimah.pdf | Regina & Appiah-Gyimah | 11-38 |
| 73 | 2014-12-31 | 4-6 | IJSMMRDDEC20143 | Intesification of Private Labels in the Indian Retail Sector | 2-33-1418021546-ABS - 3. Sales - IJSMMRD - Intensification of Private Brands - M.KARTHIK.pdf | M. Karthik | 39-48 |
| 74 | 2014-12-31 | 4-6 | IJSMMRDDEC201404 | Social Networks and Co-Creation | --1418210675-ABS - 4. Sales - IJSMMRD - Social media and Co-creation - MURUGAN.Pdf | S. Murugan & P. S. Nagarajan | 49-54 |
| 75 | 2015-02-28 | 5-1 | IJSMMRDFEB20151 | A Study on the Customer Satisfaction Towards Online Shopping in Chennai City | 2-33-1418812574-ABS - 1. Sales - IJSMMRD - A Study on the Customer Satisfaction - Rajeswari.pdf | M. Rajeswari | 1-10 |
| 76 | 2015-04-30 | 5-2 | IJSMMRDAPR20152 | Using Fishbein Model to Measure Individual’s Attitudes Toward Electronic Communication Means | 2-33-1424257857-ABS - 1. Sales - IJSMMRD -USING FISHBEIN MODEL TO MEASURE INDIVIDUAL’S - MAHMOOD JASIM ALSAMYDAI.pdf | Mahmood Jasim Alsamydai, Husam Mustafa Alnaimi & Dima Mousa Dajani | 1-18 |
| 77 | 2015-04-30 | 5-2 | IJSMMRDAPR20153 | Predicament of Advertisements: Towards an Ethical Divergence Paradigm | 2-33-1424501083-2. ABS - Sales - IJSMMRD - PREDICAMENT of advertisements.pdf | Tapas Bantha | 19-26 |
| 78 | 2015-06-30 | 5-3 | IJSMMRDJUN20151 | Organised and Unorganised Segment Offresh Fruits and Vegetables in Delhi and NCR | 2-33-1430745175-1. ABS - Sales - IJSMMRD - ORGANISED AND UNORGANISED SEGMENT OFFRESH FRUITS.pdf | Jolly Masih | 1-8 |
| 79 | 2015-06-30 | 5-3 | IJSMMRDJUN20152 | Tourist Perception Towards Jharkhand; A District-Wise Study | 2-33-1431582701-2. ABS - Sales - IJSMMRD - TOURIST PERCEPTION TOWARDS JHARKHAND.pdf | Pranjal Kumar & Ashutosh Mishra | 9-24 |
| 80 | 2015-06-30 | 5-3 | IJSMMRDJUN20153 | Relevance of Factorial Experiment in Supply Chain Management System | --1440142701-3. ABS - Sales and Mktg - IJSMMRD - RELEVANCE OF FACTORIAL EXPERIMENT INSUPPLY CHAIN.pdf | Keerti Jain, Vineeta Singh& Vishal Jain | 25-32 |
| 81 | 2015-08-31 | 5-4 | IJSMMRDAUG20151 | Measuring the Extent of Consumer Acceptance for Dealing with Electronic Marketing Activities | 2-33-1434448909-1. ABS -Marketing - IJSMMRD - MEASURING THE EXTENT OF CONSUMER ACCEPTANCE FOR DEALING.pdf | Rudaina Othman Yousif | 1-12 |
| 82 | 2015-08-31 | 5-4 | IJSMMRDAUG20152 | A Study on Consumer Buying Behaviour of Confectionery Products in Visakhapatnam | 2-33-1436358240-2. ABS - Sales & Mktg - A STUDY ON CONSUMER BUYING BEHAVIOUR OF CONFECTIONERY PRODUCTS IN VISAKHAPATNAM.pdf | T. Venkateswarlu | 13-24 |
| 83 | 2015-08-31 | 5-4 | IJSMMRDAUG20153 | Vendor Evaluation and Retention Model: The Need of the Hour for Indian Agro-Based Industries | 2-33-1437393852-3. ABS -Sales - IJSMM - VENDOR EVALUATION AND RETENTION MODEL.pdf | Pramod M & Rekha U. Menon | 25-34 |
| 84 | 2015-10-31 | 5-5 | IJSMMRDOCT20151 | The Analysis of Marketing Milk Factories and `Effects on Customers Behavior Mechanism | 2-33-1441025577-1. ABS -Sales - IJSMMRD - THE ANALYSIS OF MARKETING MILK FACTORIES AND.pdf | Farzaneh Haghighat Nia, R. Thimmarayappa & Hossein Niavand | 1-8 |
| 85 | 2015-10-31 | 5-5 | IJSMMRDOCT20152 | An Opinion Survey on the Awareness and Presentation of Social Advertisements in Newspapers | 2-33-1441277847-ABS - 2. Sales - IJSMMRD - AN OPINION SURVEY ON THE AWARENESS.pdf | B. Divya Priya & M. Revathi Bala | 9-18 |
| 86 | 2015-10-31 | 5-5 | IJSMMRDOCT20153 | The Differential Contributions of Emotional Intelligence to Business Performance in the Services Sector: Comparative Study of Selected Service Sectors in Ghana | 2-33-1441870562-ABS - 3. Sales and Mktg - IJSMMRD - THE DIFFERENTIAL CONTRIBUTIONS.pdf | Emelia Danquah | 19-34 |
| 87 | 2015-10-31 | 5-5 | IJSMMRDOCT20154 | To Study Different Marketing Channels, Marketing Efficiency and Problem /Constraints in Vegetable Marketing in Varanasi District of Uttar Pradesh | 2-33-1441974851-ABS - 4. Sales and Marketing - IJSMM - To study different marketing channels, marketing efficiency.pdf | Sanjay Kumar, Sonu Jain, Munesh Kumar Shakya & Saket Kushwaha | 35-44 |
| 88 | 2015-10-31 | 5-5 | IJSMMRDOCT20155 | Understanding the Factors Which Have an Impact on Green Consumer Buying Behavior | 2-33-1444626853-ABS - 5. Sales and Marketing - IJSMM - UNDERSTANDING THE FACTORS WHICH HAVE.pdf | Bidyut Jyoti Gogoi | 45-56 |
| 89 | 2015-12-31 | 5-6 | IJSMMRDDEC20151 | Country of Origin Influences and Consumer Decision Making - A Study of Indian Market | --1468497189-ABS - 1. Sales - IJSMMRD -COUNTRY OF ORIGIN INFLUENCES AND CONSUMER DECISION MAKING.pdf | Sanjeev Kumar Garg & Pardeep Kumar Jain | 1-8 |
| 90 | 2015-12-31 | 5-6 | IJSMMRDDEC20152 | An Overview of e-Choupal: The Ict Initiative of Itc Group | --1468497207-ABS - 2. IJSMMRD - AN OVERVIEW OF e-CHOUPAL THE ICT INITIATIVE OF ITC GROUP.pdf | Neha Pandey | 9-12 |
| 91 | 2015-12-31 | 5-6 | IJSMMRDDEC201503 | Study on Perception of Amul Preferred Outlets (APO) Owners in Anand and Vidyanagar Cities about the Profitability of APOs | --1468497233-ABS - 3. IJSMMRD--STUDY ON PERCEPTION OF AMUL PREFERRED OUTLETS.pdf | M. D. Gurjar et al., | 13-20 |
| 92 | 2015-12-31 | 5-6 | IJSMMRDDEC20154 | Factors Affecting the Level of Customer Satisfaction towards Banking Services Industry-A Case of Jordan | --1468497271-ABS - 4. IJSMMRD - Factors affecting the level.pdf | Zakaria A. Azzam et al., | 21-36 |
| 93 | 2016-02-29 | 6-1 | IJSMMRDFEB20161 | Increasing Brand Reputation through Viral Marketing | --1468497331-ABS - 1. IJSMMRD - INCREASING BRAND REPUTATION THROUGH VIRAL.pdf | V. Siva Sankaran et al., | 1-8 |
| 94 | 2016-02-29 | 6-1 | IJSMMRDFEB20162 | Ethnocentric Tendencies in Indian Consumers - An Empirical Study | --1468497349-ABS - 2. IJSMMRD - ETHNOCENTRIC TENDENCIES IN INDIAN CONSUMER.pdf | Sanjeev Kumar Garg et al., | 9-16 |
| 95 | 2016-02-29 | 6-1 | IJSMMRDFEB20163 | Ethical Issues in Advertising to Children: A Kantian Perspective | --1468497369-ABS - 3. IJSMMRD - ETHICAL ISSUES IN ADVERTISING TO.pdf | T. Raja Reddy et al., | 17-24 |
| 96 | 2016-02-29 | 6-1 | IJSMMRDFEB20164 | A Study on the Marketing of Byadgi Chilli Grown in Dharwad and Haveri Districts of Karnataka | --1468497390-ABS - 4. IJSMMRD - A STUDY ON THE MARKETING OF BYADGI CHILLI GROWN IN DHARWAD.pdf | Stephan Raj et al., | 25-30 |
| 97 | 2016-02-29 | 6-1 | IJSMMRDFEB20165 | Visitors’ Motivations and Perceptions of Service Quality at the Malaysian Motorcycle Grand Prix | --1468497413-ABS - 5. IJSMMRD - VISITORS MOTIVATIONS AND PERCEPTIONS OF SERVICE QUALITY.pdf | Lim Khong Chiu et al., | 31-40 |
| 98 | 2016-02-29 | 6-1 | IJSMMRDFEB20166 | “Temporal Shift of Byadgi Chilli Area in the Dharwad and Haveri Districts of Karnataka and Finding out the Reasons” | --1468497439-ABS - 6. IJSMMRD - Temporal shift of Byadgi chilli area in the Dharwad.pdf | Stephan Raj et al., | 41-46 |
| 99 | 2016-02-29 | 6-1 | IJSMMRDFEB20167 | “An Innovative Promotion Method for Consumer Durables - Reaching Lower Income Group” | --1468497459-ABS - 7. IJSMMRD - An Innovative Promotion Method For Consumer.pdf | C. Senthil Nathan et al., | 47-58 |
| 100 | 2016-04-30 | 6-2 | IJSMMRDAPR20161 | "Online Grocery Service in India: The Way Ahead" | 2-33-1457157209-ABS - 1. IJSMMRD -Online Grocery Service in India The Way.pdf | Gagan Bhatia et al., | 1-8 |
| 101 | 2016-06-30 | 6-3 | IJSMMRDJUN201601 | A Study to Identify Customer’s Online Apparel Shopping Behavior in Relation to Return Policies of E-Commerce Businesses, W.R. to Pune Region, India | 2-33-1465466060-ABS - 1. IJSMMRD - A study to identify Customer’s online apparel shopping behavior in.pdf | Sarika Punekar & R Gopal | 1-6 |
| 102 | 2016-06-30 | 6-3 | IJSMMRDJUN201602 | The Research on the Model of Resources Appropriation and Collaboration Type Running Head: The Model of Successful Collaboration | 2-33-1465466150-ABS - 2. IJSMMRD - The Research on the Model of Resources.pdf | Yu Seng Tien et al., | 7-34 |
| 103 | 2016-04-30 | 6-2 | IJSMMRDAPR20162 | The Impact of Electronic Word of Mouth (E-WOM) on Social Media for the Promotion of New Movies | 2-33-1465478226-ABS - 2. IJSMMRD - The Impact of Electronic Word of Mouth.pdf | Aravind.T.S & Vinith Kumar Nair | 9 -18 |
| 104 | 2016-04-30 | 6-2 | IJSMMRDAPR201603 | The Factors Affecting on Decision Making to Purchase Medications without a Prescription | 2-33-1465478304-ABS - 3. IJSMMRD - THE FACTORS AFFECTING ON DECISION MAKING TO PURCHASE MEDICATION.pdf | Rudaina Othman Yousif | 19-30 |
| 105 | 2016-06-30 | 6-3 | IJSMMRDJUN201603 | A Study on Sales Techiniques and Various Types at the Work Place with Special Reference to Selected Company | 2-33-1465550418-ABS - 3. JSMM - A STUDY ON SALES TECHINIQUES AND VARIOUS TYPES AT THE WORK _Autosaved_.pdf | G. Purushothaman et al., | 35-48 |
| 106 | 2016-06-30 | 6-3 | IJSMMRDJUN201604 | Wearable Technology Products: Awareness in Sri Lankan Market | 2-33-1465902775-ABS - 4. IJSMMRD - WEARABLE TECHNOLOGY PRODUCTS AWARENESS IN SRI.pdf | Niromi Seram et al., | 49-58 |
| 107 | 2016-10-31 | 6-5 | IJSMMRDOCT20161 | The Role of Social Media as a Tool of Marketing Communication for Educational Institute at the Dawn of XXI Century | 2-33-1473233456-ABS - 1. Sales - IJSMMRD-The Role of social media as a tool of Marketing Communication for Educational.pdf | Sushant Patil | 1-8 |
| 108 | 2016-10-31 | 6-5 | IJSMMRDOCT20162 | Analysis of Information Dissemination among Farmers’ Community in Selected Villages of Anand District | 2-33-1473857009-ABS - 2. IJSMMRD-ANALYSIS OF INFORMATION DISSEMINATION AMONG FARMERS’ COMMUNITY IN SELECTED VILLAGES OF ANAND DISTRICT.pdf | Chirag Patel et al., | 9-16 |
| 109 | 2016-10-31 | 6-5 | IJSMMRDOCT20163 | Understanding Work-Life Effectiveness in Practitioners and Non-Practitioners of Mindfulness | 2-33-1474966739-ABS - 3. IJSMMRD- UNDERSTANDING WORK-LIFE EFFECTIVENESS IN PRACTITIONERS AND NON-PRACTITIONERS OF MINDFULNESS.pdf | R. K. Srivastava et al., | 17-26 |
| 110 | 2016-10-31 | 6-5 | IJSMMRDOCT20164 | “Constraints Perceived by Farmers and Private Extension Service Providers Regarding Privatization of Agricultural Extension Services in Anantapur District of Andhra Pradesh” | 2-33-1476251365-ABS - 4. Sales - IJSMMRD-CONSTRAINTS PERCEIVED BY FARMERS AND PRIVATE EXTENSION.pdf | J. Yoga Narasimhulu Naidu et al., | 27-30 |
| 111 | 2016-12-31 | 6-6 | IJSMMRDDEC20161 | Effect of Co-Creation on Customer Experience, Trust and Brand Loyalty | 2-33-1479215840-1. Abs - Sales - IJSMMRD-EFFECT OF CO-CREATION ON CUSTOMER EXPERIENCE, TRUST AND BRAND LOYALTY.pdf | Priyanka Shrivastava | 1-14 |
| 112 | 2017-02-28 | 7-1 | IJSMMRDFEB20171 | The Effect of Marketing Communication Tools on Service Quality and Customer Satisfaction in the Financial Services Sector in Ghana | 2-33-1486640615-1.ABS-IJSMMRDFEB20171.pdf | Francis Kofi Sobre Frimpong | 1-10 |
| 113 | 2017-02-28 | 7-1 | IJSMMRDFEB20172 | The Effect of Marketing Communication Tools on Customer Satisfaction and Brand Performance in the Financial Services Sector in Ghana | 2-33-1486640653-2.ABS-IJSMMRDFEB20172.pdf | Francis Kofi Sobre Frimpong | 11-22 |
| 114 | 2017-02-28 | 7-1 | IJSMMRDFEB20173 | The Effect of Marketing Communication Tools on Customer Satisfaction and Brand Loyalty in the Financial Services Sector in Ghana | 2-33-1486640690-3.ABS-IJSMMRDFEB20173.pdf | Francis Kofi Sobre Frimpong | 23-34 |
| 115 | 2017-02-28 | 7-1 | IJSMMRDFEB20174 | A Study on Impact of Product Packaging on Consumer Buying Behaviour with Reference to Coimbatore City | 2-33-1486640739-ABS-4.IJSMMRDFEB20174.pdf | V. Ranganathan et al., | 35-42 |
| 116 | 2017-04-30 | 7-2 | IJSMMRDAPR20171 | Consumer Preferences Towards Online Shopping in Pune City | 2-33-1487764095-1.ABS-IJSMMRDAPR20171.pdf | Prakash Tambe et al., | 1-8 |
| 117 | 2017-04-30 | 7-2 | IJSMMRDAPR20172 | Impact of Advertising Messages Across Social Networks on Consumers' Purchasing Behavior of Mobile Phones: A Study Amongst Youth in Jordan | 2-33-1489571922-2.ABS-IJSMMRDAPR20172.pdf | Khaled Tawfeq Al Assaf | 9-14 |
| 118 | 2017-04-30 | 7-2 | IJSMMRDAPR20173 | Digitization in the Retail Industry: Insights on the Possibilities Beyond E- Commerce & the Driving Force Behind Its Omni- Channel Growth | 2-33-1490089223-3.ABS-IJSMMRDAPR20173.pdf | Pushp Lamba et al., | 15-24 |
| 119 | 2017-04-30 | 7-2 | IJSMMRDAPR20174 | The Impact of Electronic Promotion on the Decision to Buy Fast Food (Applied Study within Amman City, Jordan) | 2-33-1492074975-4.ABS_IJSMMRDAPR20174.pdf | Hmood Muhammad Al-Sanad | 25-34 |
| 120 | 2017-06-30 | 7-3 | IJSMMRDJUN20171 | Popularity and Preferrences in Digital Shopping of Apparels: An Emphirical Study | 2-33-1493036118-1.Abs-IJSMMRDJUN20171.pdf | Mohanraj. P & Gopalakrishnan. S | 1-12 |
| 121 | 2017-08-31 | 7-4 | IJSMMRDAUG20171 | Basic Branding Concepts: Brand Identity, Brand Image and Brand Equity | 2-33-1498558854-ABS-1.IJSMMRDAUG20171.pdf | Ramya Jain | 1-8 |
| 122 | 2017-08-31 | 7-4 | IJSMMRDAUG20172 | Consumers’ Satisfaction Towards Various Product Attributes of Compact Cars and the Faced by the Consumers After Purchase – A Study with Reference to Coimbatore City | 2-33-1498712317-Abs.IJSMMRDAUG20172.pdf | V. Ranganathan et al,. | 9-18 |
| 123 | 2017-08-31 | 7-4 | IJSMMRDAUG20173 | Relationship of Customer Service Satisfaction with Financial Investor’s Marital Status and Family Type at General Insurance Corporation of India | 2-33-1499080419-Abs.3.IJSMMRDAUG20173.pdf | A. Muthukrishnan et.al., | 19-26 |
| 124 | 2017-08-31 | 7-4 | IJSMMRDAUG20174 | Social Media & Its Influence on Customer Relationship in Indian Retail Scenario | 2-33-1500965127-Abs.4.IJSMMRDAUG20174.pdf | Neha Shukla | 27-34 |
| 125 | 2017-08-31 | 7-4 | IJSMMRDAUG20175 | Effect of Food and Service Quality on Customer Satisfaction a Study of 3 Star Hotels in Punjab Region | 2-33-1501754115-Abs.5.IJSMMRDAUG20175.pdf | Sanjeev Kumar & Deepali Bhatnagar | 35-48 |
| 126 | 2017-08-31 | 7-4 | IJSMMRDAUG20176 | Exploring Relationship Between Market Orientation and Performance in Start-Ups Companies in Ghana | 2-33-1502868231-abs6.IJSMMRDAUG20176.pdf | Armah-Bempong Eric et al., | 49-64 |
| 127 | 2017-08-31 | 7-4 | IJSMMRDAUG20177 | Factors Influencing Online Information Search Among Doctors with Special Reference to Medical Equipments | 2-33-1502874133-abs7.IJSMMRDAUG20177.pdf | R S Sathya Saminadan | 65-76 |
| 128 | 2017-08-31 | 7-4 | IJSMMRDAUG20178 | The Effects of Branding in the Marketing of Locally Manufactured Products in Ghana- A Case of Chocho Industrires Limited | 2-33-1503307845-Abs.8.IJSMMRDAUG20178.pdf | Armah-Bempong Eric et.al., | 77-88 |
| 129 | 2017-10-31 | 7-5 | IJSMMRDOCT20171 | A Physician Survey of the Effect of Relevence of Drug’s Brand Name on Physician’s Behaviour | 2-33-1503983396-Abs1.IJSMMRDOCT20171.pdf | Chirag B Pandya | 1-4 |
| 130 | 2017-10-31 | 7-5 | IJSMMRDOCT20172 | Working Efficiency and Impediments Faced by Production Labour in Medium Sized Knitwear Units of Ludhiana | 2-33-1507028905-abs2.IJSMMRDOCT20172.pdf | Surabhi Mahajan et al., | 5-12 |
| 131 | 2017-12-31 | 7-6 | IJSMMRDDEC20171 | "A Study to Assess the Market Feasibility to Start An Oncology Wing as an Entrepreneurial Venture at Karakonam" | 2-33-1511159670-Abs.1.IJSMMRDDEC20171.pdf | Santhosh Kumar. F | 1-12 |
| 132 | 2018-02-28 | 8-1 | IJSMMRDFEB20181 | An Analytical Approach Towards Factors Contributing Consumer Purchase in Terms of Grocery Retailing in Indian Metro Cities | 2-33-1522056339-Abs.1.IJSMMRDFEB20181.pdf | Dipa Mitra | 1-10 |
| 133 | 2018-02-28 | 8-1 | IJSMMRDFEB20182 | Integrated Marketing Communication Strategy to Increase Brand Awareness for Small Medium Enterprise (Business Coaching in Small Medium Enterprise Cake and Bakery Industry) | 2-33-1518074593-Abs.2.IJSMMRDFEB20182.pdf | Anggi Ghaisani Pertiwi | 11-24 |
| 134 | 2018-06-30 | 8-2 | IJSMMRDJUN20181 | Supplier Relationship Management Issues and Challenges in Indian Automobile Industry | 2-33-1531111797-abs.1.IJSMMRDJUN20181.pdf | Vilachoor Srinivasan Kumar et al., | 1-8 |
| 135 | 2018-08-31 | 8-3 | IJSMMRDAUG20181 | A Study on Literature Review for Identifying the Factors Impacting Digital Marketing | 2-33-1532432211-ABS.1.IJSMMRDAUG20181.pdf | Darshana Bhagowati et al., | 1-8 |
| 136 | 2018-12-31 | 8-4 | IJSMMRDDEC20181 | Consumers’ Views on Handicraft Preferences: A Case Study on Channapatna Turns Wood Lac Ware Handicrafts | 2-33-1541565791-abs.1.IJSMMRDDEC20181.pdf | Anitha M. Manohar et al., | 1-6 |
| 137 | 2019-06-30 | 9-1 | IJSMMRDJUN20191 | The Marketing Tactics Used for Selling Artificially Processed Food & its Impact on Child Health | 2-33-1545913340-ABS1IJSMMRDJUN20191.pdf | Aparna Prashant Goyal | 1-14 |
| 138 | 2019-06-30 | 9-1 | IJSMMRDJUN20192 | A Relationship Between Delegation of Authority and Effective Decision-Making At Police Stations in Dubai, United Arab Emirates | 2-33-1546251615-abs-2IJSMMRDJUN20192.pdf | Adnan Ali Hassan Alhosani | 15-32 |
| 139 | 2019-06-30 | 9-1 | IJSMMRDJUN20193 | Buying Behaviour of Indian Semi-Urban Women for Personal Care Products | 2-33-1547112531-abs.3.IJSMMRDJUN20193.pdf | Nidhi Shrivastava & R. P. Tiwari | 33-42 |
| 140 | 2019-06-30 | 9-1 | IJSMMRDJUN20194 | Protagonist of Tamil Females in Processing and Marketing of Dry Fish in Coastal Villages of Jaffna, Sri Lanka | 2-33-1557491856-ABS4IJSMMRDJUN20194.pdf | Shivany. S | 43-58 |
| 141 | 2019-06-30 | 9-1 | IJSMMRDJUN20195 | An Impact of ICT in Public Education System in Tamil Nadu- A Case Study of EMIS Functions in Tamil Nadu | 2-33-1558674387-abs.5.IJSMMRDJUN20195.pdf | Sunil Meshram & Dr. Salma Ahmed | 59-74 |
| 142 | 2019-06-30 | 9-1 | IJSMMRDJUN20196 | The Mediating Effect of Advertising and Sales Promotion on the Relationship Between Consumer Trends and Marketing Effectiveness in Telecommunications Companies in Jordan | 2-33-1558776251-abs.6.IJSMMRDJUN20196.pdf | Dr. Bader Ismaeel & Dr. Barjoyai Bardai | 75-90 |
| 143 | 2019-12-31 | 9-2 | IJSMMRDDEC20191 | The Mediating Effect of Events and Experiences and Word-of-Mouth Marketing on Telecommunication Companies in Jordan | 2-33-1560946074-abs1IJSMMRDDEC20191.pdf | Dr. Bader Ismaeel et al., | 1-22 |
| 144 | 2019-12-31 | 9-2 | IJSMMRDDEC20192 | Understanding the Customer Relationship Management (CRM) Scenario in the Hotel Industry: A Systematic Literature Review (2011-2018) | 2-33-1561456395-abs.2.IJSMMRDDEC20192.pdf | Simachew Zeleke & Dr. A. Prabhu Kumar | 23-36 |
| 145 | 2019-12-31 | 9-2 | IJSMMRDDEC20193 | An Influence of Retail Service Quality on Satisfaction and Customer Patronageintention among Young Apparel Shoppers of Tiruchirapalli City | 2-33-1563277966-abs3IJSMMRDDEC20193.pdf | Dr. V. Mahalakshmi et al., | 37-44 |
| 146 | 2019-12-31 | 9-2 | IJSMMRDDEC20194 | Transforming Rural Life: A Case of Bapudham Milk Producer Company Motihari | 2-33-1568266621-abs.4.IJSMMRDDEC20194.pdf | Pavnesh Kumar & Manisha Kumari | 45–56 |
| 147 | 2019-12-31 | 9-2 | IJSMMRDDEC20195 | Technical Innovations as an Aid for Enhancing Customer Experience in Emerging Marketing Landscape | 2-33-1568970378-abs.5.IJSMMRDDEC20195.pdf | Neethu Maria Jose | 57–68 |
| 148 | 2019-12-31 | 9-2 | IJSMMRDDEC20196 | Impact of Various Marketing Strategies on Productivity of Post-Graduate Management Institutions in Navi Mumbai | 2-33-1569049946-abs.6.IJSMMRDDEC20196.pdf | Dr. Roshni Sawant | 69–76 |
| 149 | 2019-12-31 | 9-2 | IJSMMRDDEC20197 | Factors of Internationalization of Services in Banking Sector in India: Comparison Between Nationalized, Private and Foreign Banks in India | 2-33-1573816970-ABS7IJSMMRDDEC20197.pdf | Dr. Ravi Kant Sharma et al., | 77–88 |
| 150 | 2020-06-30 | 10–1 | IJSMMRDJUN20201 | Insights of e-Users Towards Digital Advertising | 2-33-1579773114-abs.1.IJSMMRDJUN20201.pdf | Dr. M. Kavitha & P. Perumal | 1–8 |
| 151 | 2020-06-30 | 10–1 | IJSMMRDJUN20202 | Role of Self-Importance on Social Media usage Attitude among Youth | 2-33-1584075964-abs.2.IJSMMRDJUN20202.pdf | Dr. M. Kavitha & P. Raju | 9–14 |
| 152 | 2020-06-30 | 10–1 | IJSMMRDJUN20203 | Machine Learning | 2-33-1579521145-abs.3.IJSMMRDJUN20203.pdf | I. Rufia Thaseen & Muhammad Aslam | 15–22 |
| 153 | 2020-06-30 | 10–1 | IJSMMRDJUN20204 | Store Atmospherics: An Effort to Influence Impulse Buying in Brick and Mortar Stores | 2-33-1582961179-abs.4.IJSMMRDJUN20204.pdf | Dr. Tabitha Durai & G. Stella | 23–28 |
| 154 | 2020-06-30 | 10–1 | IJSMMRDJUN20205 | A Study of Women Consumer’s Perception of Affinity Marketing of Khadi with Amazon India in Chennai City | 2-33-1579582027-abs.5.IJSMMRDJUN20205.pdf | T. Metilda Devakirubai | 29–34 |
| 155 | 2020-06-30 | 10–1 | IJSMMRDJUN20206 | A Study on Neuromaketing Strategy and Brand Battling in Winning Consumer Durable Market | 2-33-1581681855-abs.6.IJSMMRDJUN20206.pdf | Sabina A. Nair & Dr. R. Shanthi | 35–44 |
| 156 | 2020-06-30 | 10–1 | IJSMMRDJUN20207 | A Study on Shopper Purchasing Behaviour towards Maruti Wagons –in Chennai | 2-33-1582004063-abs.7.IJSMMRDJUN20207.pdf | Dr. N. Chithra | 45–50 |
| 157 | 2020-06-30 | 10–1 | IJSMMRDJUN20208 | Study on Customer Perception towards Green Marketing in Chennai | 2-33-1579774621-abs.8.IJSMMRDJUN20208.pdf | Dr. J. Vijaya Shanthi | 51–56 |
| 158 | 2020-06-30 | 10–1 | IJSMMRDJUN20209 | Consumer Preference Towards Maggi Noodles Aftermath of Reentry | 2-33-1584075212-abs.9.IJSMMRDJUN20209.pdf | Dr. R. Tamilselvi & K. Rajeshwari | 57–62 |
| 159 | 2020-06-30 | 10–1 | IJSMMRDJUN202010 | Consumer Switching Behaviour Towards Mobile Network (Telecom) in Chennai City - Tamil Nadu | 2-33-1581054197-abs.10.IJSMMRDJUN202010.pdf | Dr. J. Suresh | 63–70 |
| 160 | 2020-06-30 | 10–1 | IJSMMRDJUN202011 | A Study on Customer Satisfaction towards on-Line Services of Banks in Chennai | 2-33-1581681149-abs.11.IJSMMRDJUN202011.pdf | Dr. J. Sankari | 71–76 |
| 161 | 2020-06-30 | 10–1 | IJSMMRDJUN202012 | The Role of Digital and Social Media Marketing for Promoting Consumers Behaviour | 2-33-1582101728-abs.12.IJSMMRDJUN202012.pdf | Bincy A. Varghese & Dr. S. Chitra | 77–84 |
| 162 | 2020-06-30 | 10–1 | IJSMMRDJUN202013 | Cause- Related Marketing (CRM) and it’s Impact on Consumer Behaviour | 2-33-1581407155-ABS13IJSMMRDJUN202013.pdf | Dr. P. Krishnaveni | 85–92 |
| 163 | 2020-06-30 | 10–1 | IJSMMRDJUN202014 | Media Advertising - A Study on Advertising on Social Media | 2-33-1581567162-abs14IJSMMRDJUN202014.pdf | Dr. G. Joicy Lidwina et al., | 93–104 |
| 164 | 2020-12-31 | 10–2 | IJSMMRDDEC20202 | Determinants of enset Producers Market Participation Decision and Intensity of Participation in Enset product: The Case of Wonchi District, South West Shoa Zone, Oromia National Regional State, Ethiopia | 2-33-1599133189-abs.IJSMMRDDEC20202.pdf | Sheleme Refera Jebesa | 17-30 |
| 165 | 2021-06-30 | 11-1 | IJSMMRDJUN20211 | Ethical is Not Mythical: Personal Value Orientations as Determinants for Effective Segmentation of Ethical Consumers | 2-33-1613475059-abs.IJSMMRDJUN20211.pdf | Dr. Neela Kameswari | 1-8 |
| 166 | 2020-12-31 | 10–2 | IJSMMRDDEC20201 | tjprc | 2-33-1613477658-abs1dummy.pdf | tjprc | 1–16 |
| 167 | 2021-06-30 | 11–1 | IJSMMRDJUN20212 | Green Marketing Implementation | 2-33-1614775104-abs.IJSMMRDJUN20212.pdf | Easter Binalgan- Belandres et al., | 9-20 |
| 168 | 2021-06-30 | 11–1 | IJSMMRDJUN20213 | A Study on Email Marketing Optimization for Lead Generation | 2-33-1621054899-abs3IJSMMRDJUN20213.pdf | T Ranjani et al., | 21- 30 |
| 169 | 2021-12-31 | 11–2 | IJSMMRDDEC20211 | “CSR for Community Development Activities followed in the Selected Public and Private Organizations in Uttar Pradesh” | 2-33-1624083223-abs.IJSMMRDDEC20211.pdf | Vineet J Stephen et al., | 1-10 |
| 170 | 2021-12-31 | 11–2 | IJSMMRDDEC20212 | Upcoming Dentist: Wrap up Your Marketing Skills with These Secret Ingredients | 2-33-1628226832-ABS2IJSMMRDDEC20212.pdf | Haris Rafiqi et al., | 11–14 |
| 171 | 2022-06-30 | 12–1 | IJSMMRDJUN20221 | Innovative Techniques in Market Demand Repositioning and Streamlining of Post-Harvest Imperatives of Cardamom to Recapture its Lost Glory as Queen of Spices | 2-33-1641272961-abs1IJSMMRDJUN20221.pdf | Elsa Cherian | 1–16 |
| 172 | 2022-12-31 | 12–2 | IJSMMRDDEC20221 | Customer Retention Strategies in Private Indian Telecom Sector: A Comparative Study of Reliance Jio and Bharti Airtel | 2-33-1670069860-abs1IJSMMRDDEC20221.pdf | Tej Singh et al., | 1–14 |
| 173 | 2022-12-31 | 12–2 | IJSMMRDDEC20222 | A Study on Digital Marketing Strategies of Hyundai Motor India Limited | 2-33-1672392830-abs2IJSMMRDDEC20222.pdf | Dr. Senthilnathan C R et al., | 15–20 |
| 174 | 2023-12-31 | 13–2 | IJSMMRDDEC20231 | A STUDY ON MARKET ORIENTATION AND MARKETING PROBLEMS ON SMALL SCALE INDUSTRY | 2-33-1687178356-IJSMMRDDEC20231ABT.pdf | AYAN CHATTORAJ & SANKHA CHATTERJEE | 1–12 |